Case Study
Case Study
Predictable B2B Expansion Through Structured Acquisition
Netwerk Dakdekkers is the leading roofing association in the Netherlands, representing over 850 certified roofing companies. Their work centers on raising industry standards, improving consumer trust, and strengthening the commercial position of certified roofers nationwide. With a growing membership base and increasing industry visibility, the organization sought a more predictable and structured way to expand its reach toward professional roofing companies, not consumers.
Case Study
Predictable B2B Expansion Through Structured Acquisition
Netwerk Dakdekkers is the leading roofing association in the Netherlands, representing over 850 certified roofing companies. Their work centers on raising industry standards, improving consumer trust, and strengthening the commercial position of certified roofers nationwide. With a growing membership base and increasing industry visibility, the organization sought a more predictable and structured way to expand its reach toward professional roofing companies, not consumers.
Case Study
Predictable B2B Expansion Through Structured Acquisition
Netwerk Dakdekkers is the leading roofing association in the Netherlands, representing over 850 certified roofing companies. Their work centers on raising industry standards, improving consumer trust, and strengthening the commercial position of certified roofers nationwide. With a growing membership base and increasing industry visibility, the organization sought a more predictable and structured way to expand its reach toward professional roofing companies, not consumers.
Case Study
Predictable B2B Expansion Through Structured Acquisition
Netwerk Dakdekkers is the leading roofing association in the Netherlands, representing over 850 certified roofing companies. Their work centers on raising industry standards, improving consumer trust, and strengthening the commercial position of certified roofers nationwide. With a growing membership base and increasing industry visibility, the organization sought a more predictable and structured way to expand its reach toward professional roofing companies, not consumers.
The Challenge
Netwerk Dakdekkers approached us with a clear objective:
“We need a systematic way to reach professional roofing companies, and we need to do it at scale — without overwhelming our internal team.”
Their key challenges included:
Reaching the right business owners (not consumer traffic)
Generating consistent interest from qualified roofing companies
A need for structured follow-up to support membership growth
Maintaining a strong brand reputation while scaling outreach
The organization was not struggling for brand awareness, they were struggling for commercial consistency.
They needed a partner who could build a repeatable B2B acquisition engine.
The Challenge
Netwerk Dakdekkers approached us with a clear objective:
“We need a systematic way to reach professional roofing companies, and we need to do it at scale — without overwhelming our internal team.”
Their key challenges included:
Reaching the right business owners (not consumer traffic)
Generating consistent interest from qualified roofing companies
A need for structured follow-up to support membership growth
Maintaining a strong brand reputation while scaling outreach
The organization was not struggling for brand awareness, they were struggling for commercial consistency.
They needed a partner who could build a repeatable B2B acquisition engine.
What We Delivered
Across the first 3 months of collaboration, we built and executed a targeted acquisition system that generated:
321 qualified B2B leads from established roofing companies
105 sales appointments for their sales team
Strong commercial visibility across the Netherlands and Belgium
A repeatable model they can continue using long-term
Rather than relying on ad-hoc outreach or passive brand visibility, Netwerk Dakdekkers now had a structured, measurable, and scalable process.
What We Delivered
Across the first 3 months of collaboration, we built and executed a targeted acquisition system that generated:
321 qualified B2B leads from established roofing companies
105 sales appointments for their sales team
Strong commercial visibility across the Netherlands and Belgium
A repeatable model they can continue using long-term
Rather than relying on ad-hoc outreach or passive brand visibility, Netwerk Dakdekkers now had a structured, measurable, and scalable process.
Strategic Impact
This project demonstrates what happens when an industry association applies structured B2B acquisition principles:
High-value companies became easier to reach
Follow-up processes became clearer and more manageable
The organization strengthened its market authority
Membership growth became predictable rather than sporadic
Most importantly, the system we built is not dependent on seasonal fluctuations or individual marketing campaigns.
It’s a long-term acquisition asset the association can use indefinitely.
This project demonstrates what happens when an industry association applies structured B2B acquisition principles:
High-value companies became easier to reach
Follow-up processes became clearer and more manageable
The organization strengthened its market authority
Membership growth became predictable rather than sporadic
Most importantly, the system we built is not dependent on seasonal fluctuations or individual marketing campaigns.
It’s a long-term acquisition asset the association can use indefinitely.
The Challenge
Netwerk Dakdekkers approached us with a clear objective:
“We need a systematic way to reach professional roofing companies, and we need to do it at scale — without overwhelming our internal team.”
Their key challenges included:
Reaching the right business owners (not consumer traffic)
Generating consistent interest from qualified roofing companies
A need for structured follow-up to support membership growth
Maintaining a strong brand reputation while scaling outreach
The organization was not struggling for brand awareness, they were struggling for commercial consistency.
They needed a partner who could build a repeatable B2B acquisition engine.
What We Delivered
Across the first 3 months of collaboration, we built and executed a targeted acquisition system that generated:
321 qualified B2B leads from established roofing companies
105 sales appointments for their sales team
Strong commercial visibility across the Netherlands and Belgium
A repeatable model they can continue using long-term
Rather than relying on ad-hoc outreach or passive brand visibility, Netwerk Dakdekkers now had a structured, measurable, and scalable process.
Strategic Impact
This project demonstrates what happens when an industry association applies structured B2B acquisition principles:
High-value companies became easier to reach
Follow-up processes became clearer and more manageable
The organization strengthened its market authority
Membership growth became predictable rather than sporadic
Most importantly, the system we built is not dependent on seasonal fluctuations or individual marketing campaigns.
It’s a long-term acquisition asset the association can use indefinitely.
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Other case studies
View our other project case studies with detailed explanations