Case Study
Case Study
Breaking Into Enterprise: How Nietzman Secured €500,000 in Signed Contracts in 60 Days
Nietzman, a specialist in professional painting and wall finishing for large organizations, launched a targeted B2B outbound campaign to reach mid-market and enterprise clients. In just two months, this resulted in high-level meetings and already €500,000 in closed deals with large real estate, construction organizations and even meetings with the federal government of the Netherlands.
Case Study
Breaking Into Enterprise: How Nietzman Secured €500,000 in Signed Contracts in 60 Days
Nietzman, a specialist in professional painting and wall finishing for large organizations, launched a targeted B2B outbound campaign to reach mid-market and enterprise clients. In just two months, this resulted in high-level meetings and already €500,000 in closed deals with large real estate, construction organizations and even meetings with the federal government of the Netherlands.
Case Study
Breaking Into Enterprise: How Nietzman Secured €500,000 in Signed Contracts in 60 Days
Nietzman, a specialist in professional painting and wall finishing for large organizations, launched a targeted B2B outbound campaign to reach mid-market and enterprise clients. In just two months, this resulted in high-level meetings and already €500,000 in closed deals with large real estate, construction organizations and even meetings with the federal government of the Netherlands.
Case Study
Breaking Into Enterprise: How Nietzman Secured €500,000 in Signed Contracts in 60 Days
Nietzman, a specialist in professional painting and wall finishing for large organizations, launched a targeted B2B outbound campaign to reach mid-market and enterprise clients. In just two months, this resulted in high-level meetings and already €500,000 in closed deals with large real estate, construction organizations and even meetings with the federal government of the Netherlands.
The Challenge
Nietzman operates in a market where:
Large contracts are controlled by a small number of decision-makers
Sales cycles are long and relationship-driven
Entry into large organizations is extremely difficult without warm introductions
Traditional marketing channels rarely reach the right level inside enterprise accounts
They needed:
Direct access to decision-makers at large organizations
A predictable way to open doors at enterprise and mid-market companies
Conversations with stakeholders responsible for real estate, maintenance, and renovation budgets
A system that prioritizes deal size and strategic accounts, not lead volume
This was not a campaign about “more leads” — it was about strategic account penetration.
The Challenge
Nietzman operates in a market where:
Large contracts are controlled by a small number of decision-makers
Sales cycles are long and relationship-driven
Entry into large organizations is extremely difficult without warm introductions
Traditional marketing channels rarely reach the right level inside enterprise accounts
They needed:
Direct access to decision-makers at large organizations
A predictable way to open doors at enterprise and mid-market companies
Conversations with stakeholders responsible for real estate, maintenance, and renovation budgets
A system that prioritizes deal size and strategic accounts, not lead volume
This was not a campaign about “more leads” — it was about strategic account penetration.
What We Delivered
52 Qualified B2B Leads in 2 Months
All leads consisted of C-level and senior decision-makers within relevant organizations in the Netherlands.
Campaign performance:
Reply rate: 7.3%
100% focused on mid-market and enterprise accounts
No SMB or irrelevant contacts
9 High-Level Enterprise Meetings Booked
Meetings were secured directly with decision-makers inside:
Large construction companies
Major property management groups
Public-sector and institutional organizations
Including:
Hemubo, ~500 employees, ~€150M annual revenue
The Dutch Government (Rijksoverheid)
Multiple large real estate and property management organizations
€500,000 in Closed Deals Within 2 Months
Within the first two months, the campaign already resulted in €500,000 in signed contracts, purely from this outbound effort.
What We Delivered
52 Qualified B2B Leads in 2 Months
All leads consisted of C-level and senior decision-makers within relevant organizations in the Netherlands.
Campaign performance:
Reply rate: 7.3%
100% focused on mid-market and enterprise accounts
No SMB or irrelevant contacts
9 High-Level Enterprise Meetings Booked
Meetings were secured directly with decision-makers inside:
Large construction companies
Major property management groups
Public-sector and institutional organizations
Including:
Hemubo, ~500 employees, ~€150M annual revenue
The Dutch Government (Rijksoverheid)
Multiple large real estate and property management organizations
€500,000 in Closed Deals Within 2 Months
Within the first two months, the campaign already resulted in €500,000 in signed contracts, purely from this outbound effort.
Strategic Impact
Direct Access to Enterprise Decision-Makers
Instead of getting stuck at procurement layers or general contact points, Nietzman now enters organizations directly at the decision level.
Shift From Opportunistic to Strategic Sales
The company moved from:
“Waiting for projects”
to:
“Systematically opening strategic accounts”
Focus on Deal Quality, Not Volume
This campaign proves that:
A small number of well-targeted conversations can outperform hundreds of low-quality leads
One enterprise deal outweighs dozens of smaller projects
Strategic positioning + correct targeting creates leverage
A Scalable Enterprise Business Development Engine
The outbound system now serves as:
A repeatable way to approach large accounts
A foundation for long-term enterprise and institutional growth
A predictable source of high-value commercial conversations
Conclusion
Nietzman’s case demonstrates that enterprise growth is not about volume, but about access.
By deploying a focused, data-driven B2B outbound strategy, they:
Broke into extremely hard-to-reach organizations
Secured meetings with top-tier institutions and market leaders
Closed €500,000 in new business within two months
Built a scalable system for continued enterprise expansion
This case shows how a specialized contractor can transform business development from opportunistic into strategic, structured, and predictable.
Direct Access to Enterprise Decision-Makers
Instead of getting stuck at procurement layers or general contact points, Nietzman now enters organizations directly at the decision level.
Shift From Opportunistic to Strategic Sales
The company moved from:
“Waiting for projects”
to:
“Systematically opening strategic accounts”
Focus on Deal Quality, Not Volume
This campaign proves that:
A small number of well-targeted conversations can outperform hundreds of low-quality leads
One enterprise deal outweighs dozens of smaller projects
Strategic positioning + correct targeting creates leverage
A Scalable Enterprise Business Development Engine
The outbound system now serves as:
A repeatable way to approach large accounts
A foundation for long-term enterprise and institutional growth
A predictable source of high-value commercial conversations
Conclusion
Nietzman’s case demonstrates that enterprise growth is not about volume, but about access.
By deploying a focused, data-driven B2B outbound strategy, they:
Broke into extremely hard-to-reach organizations
Secured meetings with top-tier institutions and market leaders
Closed €500,000 in new business within two months
Built a scalable system for continued enterprise expansion
This case shows how a specialized contractor can transform business development from opportunistic into strategic, structured, and predictable.
The Challenge
Nietzman operates in a market where:
Large contracts are controlled by a small number of decision-makers
Sales cycles are long and relationship-driven
Entry into large organizations is extremely difficult without warm introductions
Traditional marketing channels rarely reach the right level inside enterprise accounts
They needed:
Direct access to decision-makers at large organizations
A predictable way to open doors at enterprise and mid-market companies
Conversations with stakeholders responsible for real estate, maintenance, and renovation budgets
A system that prioritizes deal size and strategic accounts, not lead volume
This was not a campaign about “more leads” — it was about strategic account penetration.
What We Delivered
52 Qualified B2B Leads in 2 Months
All leads consisted of C-level and senior decision-makers within relevant organizations in the Netherlands.
Campaign performance:
Reply rate: 7.3%
100% focused on mid-market and enterprise accounts
No SMB or irrelevant contacts
9 High-Level Enterprise Meetings Booked
Meetings were secured directly with decision-makers inside:
Large construction companies
Major property management groups
Public-sector and institutional organizations
Including:
Hemubo, ~500 employees, ~€150M annual revenue
The Dutch Government (Rijksoverheid)
Multiple large real estate and property management organizations
€500,000 in Closed Deals Within 2 Months
Within the first two months, the campaign already resulted in €500,000 in signed contracts, purely from this outbound effort.
Strategic Impact
Direct Access to Enterprise Decision-Makers
Instead of getting stuck at procurement layers or general contact points, Nietzman now enters organizations directly at the decision level.
Shift From Opportunistic to Strategic Sales
The company moved from:
“Waiting for projects”
to:
“Systematically opening strategic accounts”
Focus on Deal Quality, Not Volume
This campaign proves that:
A small number of well-targeted conversations can outperform hundreds of low-quality leads
One enterprise deal outweighs dozens of smaller projects
Strategic positioning + correct targeting creates leverage
A Scalable Enterprise Business Development Engine
The outbound system now serves as:
A repeatable way to approach large accounts
A foundation for long-term enterprise and institutional growth
A predictable source of high-value commercial conversations
Conclusion
Nietzman’s case demonstrates that enterprise growth is not about volume, but about access.
By deploying a focused, data-driven B2B outbound strategy, they:
Broke into extremely hard-to-reach organizations
Secured meetings with top-tier institutions and market leaders
Closed €500,000 in new business within two months
Built a scalable system for continued enterprise expansion
This case shows how a specialized contractor can transform business development from opportunistic into strategic, structured, and predictable.
Other cases
Other case studies
View our other project case studies with detailed explanations