Case Study

Case Study

Designing and Deploying a Multi-Market B2B Revenue Engine

How an international marketing agency expanded its sales pipeline with 172 sales appointments across multiple countries using targeted B2B acquisition.

Case Study

Designing and Deploying a Multi-Market B2B Revenue Engine

How an international marketing agency expanded its sales pipeline with 172 sales appointments across multiple countries using targeted B2B acquisition.

Case Study

Designing and Deploying a Multi-Market B2B Revenue Engine

How an international marketing agency expanded its sales pipeline with 172 sales appointments across multiple countries using targeted B2B acquisition.

Case Study

Designing and Deploying a Multi-Market B2B Revenue Engine

How an international marketing agency expanded its sales pipeline with 172 sales appointments across multiple countries using targeted B2B acquisition.

The Challenge

CQ Marketing had strong delivery capabilities, but their lead flow depended heavily on referrals and inconsistent outreach.
As they expanded internationally, they needed:

  • Access to high-quality B2B prospects across multiple countries

  • A predictable and scalable pipeline that could support sales growth

  • A conversion-focused system capable of generating conversations with decision-makers

  • A process that aligned with their consulting and done-for-you service pricing

Their internal team did not have the bandwidth to execute a full demand-generation engine — so they needed a partner who could design and run one.

The Challenge

CQ Marketing had strong delivery capabilities, but their lead flow depended heavily on referrals and inconsistent outreach.
As they expanded internationally, they needed:

  • Access to high-quality B2B prospects across multiple countries

  • A predictable and scalable pipeline that could support sales growth

  • A conversion-focused system capable of generating conversations with decision-makers

  • A process that aligned with their consulting and done-for-you service pricing

Their internal team did not have the bandwidth to execute a full demand-generation engine — so they needed a partner who could design and run one.

What We Delivered

343 Qualified B2B Leads Generated
Across industries including SaaS, consulting, financial services, and web development — all aligned with CQ Marketing’s ICP.

172 Sales Appointments Booked
A large portion of the lead flow successfully converted to conversations with key decision-makers in multiple countries.

Multi-Country Lead Flow
Consistent inbound leads from the Netherlands, Belgium, the UK, and Ireland — creating international deal flow.

A Repeatable, Scalable Acquisition Model
We built a system that continues to generate leads and appointments even as new markets are added.

What We Delivered

343 Qualified B2B Leads Generated
Across industries including SaaS, consulting, financial services, and web development — all aligned with CQ Marketing’s ICP.

172 Sales Appointments Booked
A large portion of the lead flow successfully converted to conversations with key decision-makers in multiple countries.

Multi-Country Lead Flow
Consistent inbound leads from the Netherlands, Belgium, the UK, and Ireland — creating international deal flow.

A Repeatable, Scalable Acquisition Model
We built a system that continues to generate leads and appointments even as new markets are added.

Strategic Impact

The project reinforced CQ Marketing’s ability to scale internationally with a predictable, data-driven growth engine.

By generating qualified conversations at volume across different geographic markets, the agency increased:

  • Pipeline diversification

  • Sales consistency

  • Stability in monthly revenue opportunities

The acquisition engine now serves as the foundation for their international expansion roadmap — enabling them to grow without adding operational complexity.

The project reinforced CQ Marketing’s ability to scale internationally with a predictable, data-driven growth engine.

By generating qualified conversations at volume across different geographic markets, the agency increased:

  • Pipeline diversification

  • Sales consistency

  • Stability in monthly revenue opportunities

The acquisition engine now serves as the foundation for their international expansion roadmap — enabling them to grow without adding operational complexity.

The Challenge

CQ Marketing had strong delivery capabilities, but their lead flow depended heavily on referrals and inconsistent outreach.
As they expanded internationally, they needed:

  • Access to high-quality B2B prospects across multiple countries

  • A predictable and scalable pipeline that could support sales growth

  • A conversion-focused system capable of generating conversations with decision-makers

  • A process that aligned with their consulting and done-for-you service pricing

Their internal team did not have the bandwidth to execute a full demand-generation engine — so they needed a partner who could design and run one.

What We Delivered

343 Qualified B2B Leads Generated
Across industries including SaaS, consulting, financial services, and web development — all aligned with CQ Marketing’s ICP.

172 Sales Appointments Booked
A large portion of the lead flow successfully converted to conversations with key decision-makers in multiple countries.

Multi-Country Lead Flow
Consistent inbound leads from the Netherlands, Belgium, the UK, and Ireland — creating international deal flow.

A Repeatable, Scalable Acquisition Model
We built a system that continues to generate leads and appointments even as new markets are added.

Strategic Impact

The project reinforced CQ Marketing’s ability to scale internationally with a predictable, data-driven growth engine.

By generating qualified conversations at volume across different geographic markets, the agency increased:

  • Pipeline diversification

  • Sales consistency

  • Stability in monthly revenue opportunities

The acquisition engine now serves as the foundation for their international expansion roadmap — enabling them to grow without adding operational complexity.

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Other cases

Other case studies

View our other project case studies with detailed explanations

Other cases

Other case studies

View our other project case studies with detailed explanations