Case Study
Case Study
Engineering a Predictable High-Value Renovation Pipeline
Klus Hellevoets is a renovation company specialising in multi-space home renovations, bathroom and kitchen projects, and large-scale maintenance assignments. Their focus on craftsmanship and full-service delivery positions them as a trusted partner for homeowners seeking comprehensive, high-quality renovation work. They partnered with Converteer.ai to build a predictable flow of high-value renovation inquiries and increase their commercial pipeline with structurally larger project opportunities.
Case Study
Engineering a Predictable High-Value Renovation Pipeline
Klus Hellevoets is a renovation company specialising in multi-space home renovations, bathroom and kitchen projects, and large-scale maintenance assignments. Their focus on craftsmanship and full-service delivery positions them as a trusted partner for homeowners seeking comprehensive, high-quality renovation work. They partnered with Converteer.ai to build a predictable flow of high-value renovation inquiries and increase their commercial pipeline with structurally larger project opportunities.
Case Study
Engineering a Predictable High-Value Renovation Pipeline
Klus Hellevoets is a renovation company specialising in multi-space home renovations, bathroom and kitchen projects, and large-scale maintenance assignments. Their focus on craftsmanship and full-service delivery positions them as a trusted partner for homeowners seeking comprehensive, high-quality renovation work. They partnered with Converteer.ai to build a predictable flow of high-value renovation inquiries and increase their commercial pipeline with structurally larger project opportunities.
Case Study
Engineering a Predictable High-Value Renovation Pipeline
Klus Hellevoets is a renovation company specialising in multi-space home renovations, bathroom and kitchen projects, and large-scale maintenance assignments. Their focus on craftsmanship and full-service delivery positions them as a trusted partner for homeowners seeking comprehensive, high-quality renovation work. They partnered with Converteer.ai to build a predictable flow of high-value renovation inquiries and increase their commercial pipeline with structurally larger project opportunities.
The Challenge
Klus Hellevoetsluis wasn’t looking for general home-service leads. They needed qualified, commercially relevant renovation requests, projects with substantial budgets, clear timelines, and homeowners actively seeking full-scope renovation work.
Their main challenges included:
Attracting inquiries for large renovation projects instead of small handyman jobs
Building a predictable pipeline with consistent project value
Filtering out non-serious leads and price shoppers
Increasing the volume of commercially viable opportunities without lowering quality
A targeted, quality-first acquisition system was required to support their long-term commercial goals.
The Challenge
Klus Hellevoetsluis wasn’t looking for general home-service leads. They needed qualified, commercially relevant renovation requests, projects with substantial budgets, clear timelines, and homeowners actively seeking full-scope renovation work.
Their main challenges included:
Attracting inquiries for large renovation projects instead of small handyman jobs
Building a predictable pipeline with consistent project value
Filtering out non-serious leads and price shoppers
Increasing the volume of commercially viable opportunities without lowering quality
A targeted, quality-first acquisition system was required to support their long-term commercial goals.
What We Delivered
244 Qualified Renovation Leads
Campaigns focused on attracting homeowners with concrete renovation intentions, resulting in a stream of high-quality inquiries across bathrooms, kitchens, flooring and full-home upgrades.
€285,000+ in Project Pipeline
A strong, value-driven pipeline was built within the first months—significantly above market-average project sizes.
€100,000+ in Completed Renovation Work Within 30 Days
Due to the quality of the leads, Klus Hellevoetsluis was able to plan and execute over €100,000 in renovation work in the first month alone.
Average Project Value Above €34,000
Most inquiries involved substantial renovation scopes, resulting in higher revenue efficiency and stronger margins.
What We Delivered
244 Qualified Renovation Leads
Campaigns focused on attracting homeowners with concrete renovation intentions, resulting in a stream of high-quality inquiries across bathrooms, kitchens, flooring and full-home upgrades.
€285,000+ in Project Pipeline
A strong, value-driven pipeline was built within the first months—significantly above market-average project sizes.
€100,000+ in Completed Renovation Work Within 30 Days
Due to the quality of the leads, Klus Hellevoetsluis was able to plan and execute over €100,000 in renovation work in the first month alone.
Average Project Value Above €34,000
Most inquiries involved substantial renovation scopes, resulting in higher revenue efficiency and stronger margins.
Strategic Impact
This collaboration demonstrates the power of a targeted, value-driven acquisition strategy. Instead of maximising lead volume, the focus was placed on commercial relevance, intent, and project size, leading to a significantly stronger revenue outcome.
By refining the full commercial flow, targeting, filtering, routing, and follow-up, Klus Hellevoetsluis achieved predictable growth and a scalable model for attracting large renovation projects.
The system now serves as a blueprint for attracting high-value renovation opportunities consistently and efficiently.
This collaboration demonstrates the power of a targeted, value-driven acquisition strategy. Instead of maximising lead volume, the focus was placed on commercial relevance, intent, and project size, leading to a significantly stronger revenue outcome.
By refining the full commercial flow, targeting, filtering, routing, and follow-up, Klus Hellevoetsluis achieved predictable growth and a scalable model for attracting large renovation projects.
The system now serves as a blueprint for attracting high-value renovation opportunities consistently and efficiently.
The Challenge
Klus Hellevoetsluis wasn’t looking for general home-service leads. They needed qualified, commercially relevant renovation requests, projects with substantial budgets, clear timelines, and homeowners actively seeking full-scope renovation work.
Their main challenges included:
Attracting inquiries for large renovation projects instead of small handyman jobs
Building a predictable pipeline with consistent project value
Filtering out non-serious leads and price shoppers
Increasing the volume of commercially viable opportunities without lowering quality
A targeted, quality-first acquisition system was required to support their long-term commercial goals.
What We Delivered
244 Qualified Renovation Leads
Campaigns focused on attracting homeowners with concrete renovation intentions, resulting in a stream of high-quality inquiries across bathrooms, kitchens, flooring and full-home upgrades.
€285,000+ in Project Pipeline
A strong, value-driven pipeline was built within the first months—significantly above market-average project sizes.
€100,000+ in Completed Renovation Work Within 30 Days
Due to the quality of the leads, Klus Hellevoetsluis was able to plan and execute over €100,000 in renovation work in the first month alone.
Average Project Value Above €34,000
Most inquiries involved substantial renovation scopes, resulting in higher revenue efficiency and stronger margins.
Strategic Impact
This collaboration demonstrates the power of a targeted, value-driven acquisition strategy. Instead of maximising lead volume, the focus was placed on commercial relevance, intent, and project size, leading to a significantly stronger revenue outcome.
By refining the full commercial flow, targeting, filtering, routing, and follow-up, Klus Hellevoetsluis achieved predictable growth and a scalable model for attracting large renovation projects.
The system now serves as a blueprint for attracting high-value renovation opportunities consistently and efficiently.
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Other case studies
View our other project case studies with detailed explanations