Case Study
Case Study
From Referrals to a Scalable Inbound Installation Engine
JMH partnered with Converteer.ai to create a predictable lead engine despite early challenges such as language barriers and limited sales capacity. The system generated 12+ installations in the first 3 months, growing to 60+ installations by month 6 as follow-up processes improved and confidence increased.
Case Study
From Referrals to a Scalable Inbound Installation Engine
JMH partnered with Converteer.ai to create a predictable lead engine despite early challenges such as language barriers and limited sales capacity. The system generated 12+ installations in the first 3 months, growing to 60+ installations by month 6 as follow-up processes improved and confidence increased.
Case Study
From Referrals to a Scalable Inbound Installation Engine
JMH partnered with Converteer.ai to create a predictable lead engine despite early challenges such as language barriers and limited sales capacity. The system generated 12+ installations in the first 3 months, growing to 60+ installations by month 6 as follow-up processes improved and confidence increased.
Case Study
From Referrals to a Scalable Inbound Installation Engine
JMH partnered with Converteer.ai to create a predictable lead engine despite early challenges such as language barriers and limited sales capacity. The system generated 12+ installations in the first 3 months, growing to 60+ installations by month 6 as follow-up processes improved and confidence increased.
About JMH
JMH is a regional solar installer operating within a 50 km radius of Hamme, Belgium.
The company is known for its high-quality installations and its mission to make Belgian households more energy-efficient.
Before working with us, JMH relied heavily on referrals and organic demand — which made growth unpredictable and difficult to scale.
They partnered with Converteer.ai to develop a consistent inbound acquisition system that could operate reliably, even with internal limitations such as language and staffing capacity
The Challenge
JMH faced a unique barrier early in the collaboration:
The founder, Jawad, was not yet fully comfortable in the Dutch language.
This made it difficult to:
Convert inbound leads by phone
Communicate confidently during sales conversations
Build predictable monthly revenue
Scale operations beyond word-of-mouth
JMH needed a lead system that produced high-intent inquiries consistently — even while the founder was still improving language proficiency.
This meant the strategy had to compensate for slower response times, variable communication, and limited sales bandwidth.
About JMH
JMH is a regional solar installer operating within a 50 km radius of Hamme, Belgium.
The company is known for its high-quality installations and its mission to make Belgian households more energy-efficient.
Before working with us, JMH relied heavily on referrals and organic demand — which made growth unpredictable and difficult to scale.
They partnered with Converteer.ai to develop a consistent inbound acquisition system that could operate reliably, even with internal limitations such as language and staffing capacity
The Challenge
JMH faced a unique barrier early in the collaboration:
The founder, Jawad, was not yet fully comfortable in the Dutch language.
This made it difficult to:
Convert inbound leads by phone
Communicate confidently during sales conversations
Build predictable monthly revenue
Scale operations beyond word-of-mouth
JMH needed a lead system that produced high-intent inquiries consistently — even while the founder was still improving language proficiency.
This meant the strategy had to compensate for slower response times, variable communication, and limited sales bandwidth.
What We Delivered
12+ Installations Sold in the First 3 Months
A solid early pipeline that proved the demand and validated the targeting approach.
60+ Installations Reached by Month 6
As Jawad grew more confident speaking Dutch and became faster in follow-up, results accelerated significantly.
Consistent Monthly Appointment Flow
A predictable stream of homeowner inquiries allowed JMH to plan installation schedules more effectively.
Scalable System Ready for Additional Installers
The lead engine created enough demand to support future team expansion.
What We Delivered
12+ Installations Sold in the First 3 Months
A solid early pipeline that proved the demand and validated the targeting approach.
60+ Installations Reached by Month 6
As Jawad grew more confident speaking Dutch and became faster in follow-up, results accelerated significantly.
Consistent Monthly Appointment Flow
A predictable stream of homeowner inquiries allowed JMH to plan installation schedules more effectively.
Scalable System Ready for Additional Installers
The lead engine created enough demand to support future team expansion.
Strategic Impact
This case shows that predictable growth is possible even when internal limitations exist.
With the right strategy and steady follow-up routines:
Language barriers became progressively less of an obstacle
Jawad gained confidence and improved close rates month after month
The system evolved into a long-term acquisition engine rather than a one-off marketing push
The result is a blueprint for local home-improvement companies who want reliable lead flow without needing perfect sales infrastructure from day one.
This case shows that predictable growth is possible even when internal limitations exist.
With the right strategy and steady follow-up routines:
Language barriers became progressively less of an obstacle
Jawad gained confidence and improved close rates month after month
The system evolved into a long-term acquisition engine rather than a one-off marketing push
The result is a blueprint for local home-improvement companies who want reliable lead flow without needing perfect sales infrastructure from day one.
About JMH
JMH is a regional solar installer operating within a 50 km radius of Hamme, Belgium.
The company is known for its high-quality installations and its mission to make Belgian households more energy-efficient.
Before working with us, JMH relied heavily on referrals and organic demand — which made growth unpredictable and difficult to scale.
They partnered with Converteer.ai to develop a consistent inbound acquisition system that could operate reliably, even with internal limitations such as language and staffing capacity
The Challenge
JMH faced a unique barrier early in the collaboration:
The founder, Jawad, was not yet fully comfortable in the Dutch language.
This made it difficult to:
Convert inbound leads by phone
Communicate confidently during sales conversations
Build predictable monthly revenue
Scale operations beyond word-of-mouth
JMH needed a lead system that produced high-intent inquiries consistently — even while the founder was still improving language proficiency.
This meant the strategy had to compensate for slower response times, variable communication, and limited sales bandwidth.
What We Delivered
12+ Installations Sold in the First 3 Months
A solid early pipeline that proved the demand and validated the targeting approach.
60+ Installations Reached by Month 6
As Jawad grew more confident speaking Dutch and became faster in follow-up, results accelerated significantly.
Consistent Monthly Appointment Flow
A predictable stream of homeowner inquiries allowed JMH to plan installation schedules more effectively.
Scalable System Ready for Additional Installers
The lead engine created enough demand to support future team expansion.
Strategic Impact
This case shows that predictable growth is possible even when internal limitations exist.
With the right strategy and steady follow-up routines:
Language barriers became progressively less of an obstacle
Jawad gained confidence and improved close rates month after month
The system evolved into a long-term acquisition engine rather than a one-off marketing push
The result is a blueprint for local home-improvement companies who want reliable lead flow without needing perfect sales infrastructure from day one.
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Other case studies
View our other project case studies with detailed explanations