Case Study
Case Study
Predictable B2B Partnership Pipeline with Architecture Companies
Veenstra Design, a premium outdoor architecture studio, partnered with us to build a scalable B2B pipeline with landscapers and architecture firms. In just 60 days, we generated 469 qualified B2B leads and 177 meetings, laying a strong foundation for long-term partnerships and recurring project opportunities.
Case Study
Predictable B2B Partnership Pipeline with Architecture Companies
Veenstra Design, a premium outdoor architecture studio, partnered with us to build a scalable B2B pipeline with landscapers and architecture firms. In just 60 days, we generated 469 qualified B2B leads and 177 meetings, laying a strong foundation for long-term partnerships and recurring project opportunities.
Case Study
Predictable B2B Partnership Pipeline with Architecture Companies
Veenstra Design, a premium outdoor architecture studio, partnered with us to build a scalable B2B pipeline with landscapers and architecture firms. In just 60 days, we generated 469 qualified B2B leads and 177 meetings, laying a strong foundation for long-term partnerships and recurring project opportunities.
Case Study
Predictable B2B Partnership Pipeline with Architecture Companies
Veenstra Design, a premium outdoor architecture studio, partnered with us to build a scalable B2B pipeline with landscapers and architecture firms. In just 60 days, we generated 469 qualified B2B leads and 177 meetings, laying a strong foundation for long-term partnerships and recurring project opportunities.
The Challenge
Veenstra Design had a strong portfolio, but their commercial growth relied heavily on referrals and one-off residential inquiries.
They needed a way to:
Reach both independent landscaping contractors and larger architecture firms at scale
Start conversations with companies that had recurring design needs, not just one-time projects
Build a measurable, predictable B2B pipeline instead of depending on organic demand
To achieve that, they required a structured, data-driven acquisition system focused on the right B2B profiles.
The Challenge
Veenstra Design had a strong portfolio, but their commercial growth relied heavily on referrals and one-off residential inquiries.
They needed a way to:
Reach both independent landscaping contractors and larger architecture firms at scale
Start conversations with companies that had recurring design needs, not just one-time projects
Build a measurable, predictable B2B pipeline instead of depending on organic demand
To achieve that, they required a structured, data-driven acquisition system focused on the right B2B profiles.
What We Delivered
469 Qualified B2B Leads Generated
Targeted outreach campaigns attracted landscaping companies and architecture firms that matched Veenstra Design’s ideal partnership profile.
177 Meetings Booked With High-Value Companies
Within 60 days, the campaign produced 177 scheduled conversations with decision-makers at B2B companies in their ecosystem.
Dual-Segment Penetration
The pipeline covered:
Independent landscaping contractors
Architecture firms with 20+ employees and recurring outdoor design needs
Repeatable Acquisition Framework
The system we built can be reactivated and optimised for future campaigns, providing a blueprint for ongoing B2B lead generation.
What We Delivered
469 Qualified B2B Leads Generated
Targeted outreach campaigns attracted landscaping companies and architecture firms that matched Veenstra Design’s ideal partnership profile.
177 Meetings Booked With High-Value Companies
Within 60 days, the campaign produced 177 scheduled conversations with decision-makers at B2B companies in their ecosystem.
Dual-Segment Penetration
The pipeline covered:
Independent landscaping contractors
Architecture firms with 20+ employees and recurring outdoor design needs
Repeatable Acquisition Framework
The system we built can be reactivated and optimised for future campaigns, providing a blueprint for ongoing B2B lead generation.
Strategic Impact
This campaign did more than generate a spike in leads — it created a structured B2B opportunity engine.
Even though final close rates depend on the client’s internal sales process, the campaign delivered:
A qualified, trackable pipeline of potential partners across two key B2B segments
Consistent meeting flow with companies that were previously hard to reach
Clear insight into which profiles respond best, informing smarter future budget allocation
A scalable acquisition model that can be reused whenever Veenstra Design wants to accelerate B2B outreach
For Veenstra Design, this case demonstrates how a focused, data-driven approach can create enterprise-level B2B opportunities in a niche, high-value market.
This campaign did more than generate a spike in leads — it created a structured B2B opportunity engine.
Even though final close rates depend on the client’s internal sales process, the campaign delivered:
A qualified, trackable pipeline of potential partners across two key B2B segments
Consistent meeting flow with companies that were previously hard to reach
Clear insight into which profiles respond best, informing smarter future budget allocation
A scalable acquisition model that can be reused whenever Veenstra Design wants to accelerate B2B outreach
For Veenstra Design, this case demonstrates how a focused, data-driven approach can create enterprise-level B2B opportunities in a niche, high-value market.
The Challenge
Veenstra Design had a strong portfolio, but their commercial growth relied heavily on referrals and one-off residential inquiries.
They needed a way to:
Reach both independent landscaping contractors and larger architecture firms at scale
Start conversations with companies that had recurring design needs, not just one-time projects
Build a measurable, predictable B2B pipeline instead of depending on organic demand
To achieve that, they required a structured, data-driven acquisition system focused on the right B2B profiles.
What We Delivered
469 Qualified B2B Leads Generated
Targeted outreach campaigns attracted landscaping companies and architecture firms that matched Veenstra Design’s ideal partnership profile.
177 Meetings Booked With High-Value Companies
Within 60 days, the campaign produced 177 scheduled conversations with decision-makers at B2B companies in their ecosystem.
Dual-Segment Penetration
The pipeline covered:
Independent landscaping contractors
Architecture firms with 20+ employees and recurring outdoor design needs
Repeatable Acquisition Framework
The system we built can be reactivated and optimised for future campaigns, providing a blueprint for ongoing B2B lead generation.
Strategic Impact
This campaign did more than generate a spike in leads — it created a structured B2B opportunity engine.
Even though final close rates depend on the client’s internal sales process, the campaign delivered:
A qualified, trackable pipeline of potential partners across two key B2B segments
Consistent meeting flow with companies that were previously hard to reach
Clear insight into which profiles respond best, informing smarter future budget allocation
A scalable acquisition model that can be reused whenever Veenstra Design wants to accelerate B2B outreach
For Veenstra Design, this case demonstrates how a focused, data-driven approach can create enterprise-level B2B opportunities in a niche, high-value market.
Other cases
Other case studies
View our other project case studies with detailed explanations