Case Study
Case Study
Scaling High-Intent Demand in a Premium Construction Market
RS Overkappingen specializes in premium outdoor living structures with project values typically ranging from €8,000–€20,000+ per installation. This is not a volume business, it is a high-ticket, craftsmanship-driven company targeting homeowners with disposable income and an interest in premium architectural upgrades.
Case Study
Scaling High-Intent Demand in a Premium Construction Market
RS Overkappingen specializes in premium outdoor living structures with project values typically ranging from €8,000–€20,000+ per installation. This is not a volume business, it is a high-ticket, craftsmanship-driven company targeting homeowners with disposable income and an interest in premium architectural upgrades.
Case Study
Scaling High-Intent Demand in a Premium Construction Market
RS Overkappingen specializes in premium outdoor living structures with project values typically ranging from €8,000–€20,000+ per installation. This is not a volume business, it is a high-ticket, craftsmanship-driven company targeting homeowners with disposable income and an interest in premium architectural upgrades.
Case Study
Scaling High-Intent Demand in a Premium Construction Market
RS Overkappingen specializes in premium outdoor living structures with project values typically ranging from €8,000–€20,000+ per installation. This is not a volume business, it is a high-ticket, craftsmanship-driven company targeting homeowners with disposable income and an interest in premium architectural upgrades.
The Challenge
Before working with us, RS Overkappingen relied mostly on:
Sporadic inbound inquiries
Seasonal demand
Word-of-mouth from past clients
This created unpredictable revenue cycles and limited opportunities for consistent growth.
They did NOT want:
Low-budget inquiries
Window shoppers
People “just looking around”
They wanted high-intent buyers, with real budgets, looking to begin a project shortly.
Their challenge was clear:
“We need qualified homeowners who are actively exploring premium outdoor construction, not low-ticket installers or bargain hunters.”
The Challenge
Before working with us, RS Overkappingen relied mostly on:
Sporadic inbound inquiries
Seasonal demand
Word-of-mouth from past clients
This created unpredictable revenue cycles and limited opportunities for consistent growth.
They did NOT want:
Low-budget inquiries
Window shoppers
People “just looking around”
They wanted high-intent buyers, with real budgets, looking to begin a project shortly.
Their challenge was clear:
“We need qualified homeowners who are actively exploring premium outdoor construction, not low-ticket installers or bargain hunters.”
What We Delivered
Over the first 3 months of collaboration, we launched a targeted acquisition campaign designed specifically for premium home-improvement consumers.
This resulted in:
196 high-intent leads, filtered for budget suitability
A clear, structured pipeline for the internal sales team
A consistent volume of qualified inquiries
A measurable increase in expected revenue pipeline value
Instead of unpredictable bursts of demand, RS Overkappingen gained steady, controllable commercial momentum.
What We Delivered
Over the first 3 months of collaboration, we launched a targeted acquisition campaign designed specifically for premium home-improvement consumers.
This resulted in:
196 high-intent leads, filtered for budget suitability
A clear, structured pipeline for the internal sales team
A consistent volume of qualified inquiries
A measurable increase in expected revenue pipeline value
Instead of unpredictable bursts of demand, RS Overkappingen gained steady, controllable commercial momentum.
Strategic Impact
This project highlights how premium construction firms benefit from structured acquisition:
The company no longer relies on seasonal peaks
The sales team only speaks with suitable prospects
Marketing output became measurable and forecastable
Revenue potential increased through a stronger pipeline
The most important shift:
RS Overkappingen now operates from a position of control rather than reaction.
Their pipeline is no longer determined by luck — but by a system.
This project highlights how premium construction firms benefit from structured acquisition:
The company no longer relies on seasonal peaks
The sales team only speaks with suitable prospects
Marketing output became measurable and forecastable
Revenue potential increased through a stronger pipeline
The most important shift:
RS Overkappingen now operates from a position of control rather than reaction.
Their pipeline is no longer determined by luck — but by a system.
The Challenge
Before working with us, RS Overkappingen relied mostly on:
Sporadic inbound inquiries
Seasonal demand
Word-of-mouth from past clients
This created unpredictable revenue cycles and limited opportunities for consistent growth.
They did NOT want:
Low-budget inquiries
Window shoppers
People “just looking around”
They wanted high-intent buyers, with real budgets, looking to begin a project shortly.
Their challenge was clear:
“We need qualified homeowners who are actively exploring premium outdoor construction, not low-ticket installers or bargain hunters.”
What We Delivered
Over the first 3 months of collaboration, we launched a targeted acquisition campaign designed specifically for premium home-improvement consumers.
This resulted in:
196 high-intent leads, filtered for budget suitability
A clear, structured pipeline for the internal sales team
A consistent volume of qualified inquiries
A measurable increase in expected revenue pipeline value
Instead of unpredictable bursts of demand, RS Overkappingen gained steady, controllable commercial momentum.
Strategic Impact
This project highlights how premium construction firms benefit from structured acquisition:
The company no longer relies on seasonal peaks
The sales team only speaks with suitable prospects
Marketing output became measurable and forecastable
Revenue potential increased through a stronger pipeline
The most important shift:
RS Overkappingen now operates from a position of control rather than reaction.
Their pipeline is no longer determined by luck — but by a system.
Other cases
Other case studies
View our other project case studies with detailed explanations